Today I want to talk about
What value creation is and how you can use it to gain freedom.
Why you should become a value creator (and not a meme page).
Why you can start your journey today, no matter where you are in your life right now.
1. Why I started this newsletter – the path to freedom
Do you know this feeling when you are on holidays and you wake up in the morning feeling energized?
You feel free, fully present and excited to start the day.
Excited to do whatever you want.
To explore life, to let your mind wander – and to spend time with whatever is meaningful to you.
I firmly belive that this could be every day for the rest of your life.
So why not try to get there? Let’s talk about a way to build this future for ourselves.
2. Freedom and value
First, we need to agree that we are ultimately talking about money here. If money were no object, you could already live your life „on holiday mode“.
But let’s dive deeper into this.
Money is always exchanged for a certain value.
In the past, this exchange was difficult. Because value had to be created and distributed in the physical world.
100 years ago you had to own or rent factories to create a product. You had to invest money into raw materials and workforce. You had to deal with logistics, marketing and so on and so forth…
But these days the rules of the game have changed.
Value can be crafted in the mind, translated into content and distributed to millions of people via the Internet and social media.
The reward for valuable content is a large number of followers.
And the reward for a large number of followers is the ability to make a lot of money.
3. Why you should become a value creator (and not a meme page)
So you probably agree that having a large audience consuming your content is a damn good way to gain freedom.
But why bother trying to create deep content when it can be enough to entertain people?
Well, first I want to say this: if your dream is to make a living running a meme page, you should totally do that.
Entertaining content has it’s place and there is nothing wrong with that.
I just believe that there are really good reasons to prefer being a value creator.
First, I see better possibilities to make money and more ways how you as a brand can grow and develop.
And second, let’s think about what makes you as a human special. What is the difference between you and a sheep for example?
It is the ability to think deeply and rationally. The ability to craft ideas in your mind and turn them into reality.
You are a thinker and creator.
This is exactly why you feel so great after a session of deep creative work.
Human nature IS thinking and creating.
This is why „flow“ exists – we created this word to describe a state of being that is effortless and at the same time brings us to the limits of our capabilities.
Where we reach the limits of our potential, create value and feel great as a result.
And this is exactly what the value creator strives for.
4. Why you can start your journey today
Now you are probably asking yourself the following two questions:
„Can I do this?“
„What do I need to be able to create value?“
The answer is: Yes. And you already have everything you need – let me explain:
Your problems are not personal. They are universal to human nature.
Are you struggling to go to the gym consistently? Did you have to grow out of your comfort zone at work to get a promotion? Did you experience traumatic relationships and learned painful lessons?
Imagine how much you could teach your self from 5-10 years ago.
And all these things are also part of every day life for millions of other people.
There are thousands of people right now, that are in a situation like you were.
They all would benefit greatly from your advice.
The work of the value creator. Deep thoughts and personal experiences are applied to universal human problems. The result is unique value.
Humans want to follow other humans.
And no - you don’t need achievements to start. If this was the case, nobody would be successful because everyone started at zero.
You can start by showing your journey.
What you experienced so far.
Where you want to go.
Talk about problems you encounter and how you solve them.
If you've read this far, I encourage you to write your first piece of content, regardless of how you feel about it.
Be yourself, be authentic and talk about your problems, your thoughts and your journey.
That alone is more than enough value to start with.
Thank you so much, Tobi. I'll get started now.